Event Economics

Financial Model

Rough draft numbers, not a budget. Every figure here is a working assumption that needs correction and guidance from the experienced team at the Education Foundation of Lake County.

3-day P&L model

Adjust sliders, then pick a scenario to see how profit changes.

Conservative Year 1
Moderate Year 1
Strong Year 1
1,800
65%
50
$18,000

Mounted jousting · Viking combat tournament · Armored Buhurt · Axe range

Fri (Veterans Day) typically 60–70% of peak. Sat is peak day. Sun runs ~80% of Sat. Comps, staff and volunteers add ~10% more bodies on site; they are excluded from gate revenue but counted in food and drink spend.

Ticket prices: Adult $25 · Child $12 · Under 5 free · Comps ~10% of gate. Vendor booths: $425 list, blended to $410 to account for the 15% double-booth discount. Layout supports up to 120 spots. Parking: $10/car at ~2.5 attendees per car. School Days (Fri): students @ $8/head billed to schools, excluded from public gate so they are not counted twice. Food org share assumes ~$22/head; beer and mead assume ~$8/adult at a 20% org share. Marketing carries a $28,000 Year 1 media floor because launch spend does not scale down with a soft gate. Contingency is 7% of expenses.